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The Company

Local Care Direct are a non-profit making social enterprise, that works with the main NHS primary Care Trusts by offering out-of-hours medical care and support to the patients of medical and dental practices across the North of England.

The Challenge

LCD maintained an existing website which primarily catered for the ‘patient’ in that it offered basic information about Local Care Direct and their activities together with the features that were available for the patient.

A new website was needed, aimed at both their existing and potential customers i.e. senior Primary Care Trust healthcare managers and decision makers and the growing membership of their organisation. The main objective of the new site was to raise awareness of Local Care Direct and to sell their services and unique selling points to potential clients within the healthcare sector.

Our Solution

Our solution provides them with a self-updateable, informational website giving PCT's and members of the organisation details on their services and the benefits of membership.

Healthcare professionals can browse details of the services offered by LCD and request information on how avail themselves of the services, and in the case of GP's, offer their services to LCD.

Members of LCD are able to register with and gain access to an exclusive area on the site allowing them to easily access and download newsletters and information about the organisation.

This coupled with an open access News section allows all site visitors to keep up to date with current happenings within Local Care Direct.

The Results

User loyalty to the site increased rapidly within a few weeks of the new site being launched which has resulted in additional enquiries and an improved online relationship with the organisation's members.