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The Company

Multi Marque Production Engineering Ltd. needed a set of professionally designed literature to showcase the most popular products that they manufacture - the Liner range of construction equipment. They bought the manufacturing rights to the prestigious Liner range of construction equipment in 1991 and since then have improved and added to the product range to keep up with the needs of today's construction and renovation industry.

The Challenge

To blend the Liner product image with the corporate identity of the engineering compant that manufactures it.

The literature had to clearly present all the technical specification details, as well as be eye-catching and sell the features and benefits of each product. The layout design had to be suitable to be adapted to create new sets of complementary literature to promote additional product ranges manufactured and sold by Multi Marque.

Our Solution

Conceive a set of four attention-grabbing product sheets that are clean, uncluttered and easy to understand. The features and benefits are prominently displayed, as is a clear, crisp photograph of each product. The cohesive design complements and enhances both the main 'Multi Marque' company branding and the 'Liner' product branding.

We created a striking background to display the products that is based around elements from the company logo. This further enhances the corporate brand. A coloured tab shape was also incorporated in the top corner of the background page design, to make it easy to distinguish between each product range.

The Results

An eye-catching set of literature to help to sell the product range both to the existing customer base and to new clients.

A stronger corporate identity with a strong layout design-style that can be applied across a whole range of literature and adapted to promote other products and services.

Greater cohesion between the product brand image and the Multi Marque's own corporate identity.