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As part of our ongoing efforts to promote this website and its blog, we’ve now got a listing in Technorati, the popular blog directory.

How cool is that? Visit our Technorati Profile

Over the last 2-3 years Weblogs or “Blogs� as they are called have exploded in popularity .

Previously it’s been thought that ‘blogging’ was just for kids or geeks. However, whilst this is still the case to a certain degree; blogs are starting to be recognised by businesses both big and small as a way to ‘connect with their customers’ as a way to either enhance a brand, drive traffic to a website or simply to announce news .

So why should your business use a blog? After all if you’ve already spent time and money developing your website, what’s the point of spending even more time and money on developing and maintaining a blog.

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The Art of Internet Marketing

Do you know what your target audience wants and how they are looking online? As an Internet Marketing Consultant I am often surprised that many website owners don’t know who their market is or how to target them with web copy and SEO.

Keywords are the words that web surfers enter in search engines to find websites about their search terms. If you want to get in front of your potential audience, it’s important your website has good search engine rankings for your keywords that are related to the subject matter of your website.

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Why Have a Google Site Map?

In June 2005 Google launched a new service called Google SiteMapsâ„¢.

Google SiteMaps allow website owners to quickly submit their website’s new or modified page URLs (web addresses) to Google’s web crawling spider which is called “Googlebotâ€�. Google SiteMaps have no influence upon search engine ranking performance or the calculation of a site’s PageRankâ„¢ value; however what they will do is allow a site owner to get their site quickly indexed by Googlebot faster than ever before. This in turn ensures that all the pages within a website are quickly indexed and included into Google’s search results, thus improving search engine visibility for the site.

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Search engines adore web links. Of course, they adore some web links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so as a result, doesn’t receive the same weighting as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The web link, itself, is like a vote to the quality of the site being linked into.

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