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Using Article Syndication

February 28th, 2008

Search engines adore web links. Of course, they adore some web links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so as a result, doesn’t receive the same weighting as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The web link, itself, is like a vote to the quality of the site being linked into.

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