What’s it Worth?
March 20th, 2008
As a creative, people orientated business our biggest overhead is salaries which takes up over half of our cost-base.
Other overheads such as office rent, IT and licensing etc take up the rest (not to mention the teabag bill). So given the limited amount of physical infrastructure we have in place i.e. we don’t have a big suite of offices; when people come to see us I’m sure it must pass through their minds as to why we charge what we charge for our hourly rate.
Don’t get me wrong here! We know we’re not the most expensive agency in the region; however we also know we’re not the cheapest. We believe it’s a question of balance and we charge what we need to charge to maintain the level of experience and expertise for the range of services we offer without asking you to help fund some swanky state of the art offices in the centre of Leeds or Manchester.
On this point by the way, we recently spoke to a Leeds based law firm who wanted to emphasise the fact that they had an expensive LS1 address as a selling point on their website as they genuinely believed it was a USP for their business. Being a typical Yorkshireman I couldn’t see how this could be true and offered advice to the contrary.
