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Press One For…

April 16th, 2008

One of the aspects in business life that makes our blood boil here in the Keyclicks office, are companies that deploy technology in their business in an attempt to improve customer service, but in doing so; actually achieve the complete opposite.

Such an example of technology used in this manner are those companies that use automated multi-choice telephone menu systems to handle their in-coming calls. These systems are unfortunately, becoming more common place, no doubt on the grounds of cost saving rather than actual ‘improvements to customer service’.

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