Free PR Anyone?
April 28th, 2008
Yes, I did say “free”. Advertising and publicity doesn’t have to mean pawning the photocopier, you just have to spot the opportunity and pick your moment.
Press and magazine advertising card rates are out of reach for a lot of companies, plus this premium space gives you little room to get your message across and minimal control over who sees it.
So, why not submit a press release to your local paper(s)? Submitting a press release is free and gives you a captive audience to inform who you are, what your company does and to whom along with your specific news story and contact details. How good is that? Imagine how many of your potential and existing customers will see this. After all, good marketing is about creating a sale and reaching first base is about letting people know you exist.
